MarTech Today: Boosting Content Marketing, Google’s Shopping Insights Tool & Recovery From Bad Badlinks

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• Using Tech To Boost Content Marketing ROI: Dispatch From MarTech Europe
  Oct 23, 2015 by Ian Cleary
  At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content.
• Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
  Oct 23, 2015 by Ginny Marvin
  The data visualization tool shows search data on more than 5,000 products in US cities.
• Human Intuition Vs. Marketing Data: Forging A New Alliance
  Oct 23, 2015 by Joshua Reynolds
  Human intuition and data don’t need to be at odds with one another. Columnist Joshua Reynolds explains why the most effective marketing analytics solutions make use of both mind and machine.
• How To Recover From A Manual Action: “Unnatural Links To Your Site — Impacts Links”
  Oct 23, 2015 by John E Lincoln
  Though Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn’t as simple as it sounds. Here is his method for removing this manual action from your account.

From Around The Web:

• How To Auto-Post To Social Networks From WordPress, www.searchenginepeople.com
• How Programmatic Display Can Give Your Clients A Boost, www.ppchero.com
• Three new ICANN directors started today, domainincite.com
• IBM Launches Data Exchange to Empower Marketers to Engage Customers in the Moment, www.marketwatch.com
• Budgets Hold Back Marketing Technology Investment, www.emarketer.com
• Challenging misconceptions in location data science, www.mobilecommercedaily.com
• Facebook fixes iOS battery drain issue, tells everyone it’s sorry, digiday.com
• How to Sync Facebook Lead Ad Contacts With Your CRM, www.jonloomer.com
• What Facebook’s major search update means for marketers, econsultancy.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.