MarTech Today: Bot-to-bot marketing, Salesforce opens its Einstein AI & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Bot-to-bot marketing is coming soon. Are you ready?
  Mar 7, 2017 by Barry Levine
  Martech’s future isn’t only about bots and agents talking to consumers. Here’s what it means when they start talking to other bots and agents.
• Salesforce opens its Einstein AI layer to all customers
  Mar 7, 2017 by Matt McGee
  Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.

From Marketing Land:

• Google AdWords’ view-through conversion window will soon default to 1 day
  Mar 7, 2017 by Ginny Marvin
  The change will go into effect on March 29, 2017.
• Google rolls out free Data Studio globally, improves filters & other features
  Mar 7, 2017 by Ginny Marvin
  Users can now save and reuse data filters, add Google Analytics segments and more.
• The business case to merge sales & marketing ops
  Mar 7, 2017 by Scott Vaughan
  Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team.
• How to use Google Tag Manager to show your clients results
  Mar 7, 2017 by Sherry Bonelli
  Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
• Chatbots: Hype or the real deal?
  Mar 7, 2017 by Matt Silk
  Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate and whether or not you should buy into the hype.
• Driving local marketing change with Uber, Lyft and self-driving cars
  Mar 7, 2017 by Brian Smith
  Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.
• Break through 5 common barriers to contextual marketing and connected experiences
  Mar 7, 2017 by Mike Sands
  In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty.
• Pinterest’s updated browser extension turns off-Pinterest images into search queries
  Mar 7, 2017 by Tim Peterson
  Pinterest’s extension will scan images on a web page to show related pins. But those visual search results won’t include ads.
• What do employee reviews really say about your agency?
  Mar 7, 2017 by David Rodnitzky
  Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.
• Why search will save TV
  Mar 7, 2017 by Benjamin Spiegel
  As cord-cutting and changing viewing habits disrupt traditional TV, columnist Benjamin Spiegel explains why better content discovery is essential for the future of the medium.
• Twitter will offer viewership stats for Moments makers
  Mar 7, 2017 by Tim Peterson
  Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.
• Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products
  Mar 7, 2017 by Tim Peterson
  Facebook is starting to fold Atlas’s measurement products into Facebook’s own tools and will transition Atlas’s remaining clients as well.
• What’s a blockchain? And how could it change marketing & advertising?
  Mar 7, 2017 by Barry Levine
  With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.

From Around The Web:

• 5 Ways to Use Facebook Messenger Bots for Your Business, Social Media Examiner
• 7 Apps and Tools Obsessed by Content Marketers, Content Marketing Institute
• 9 interview hacks for being the most memorable martech candidate, Chief Marketing Technologist
• Introducing WordPress.com for Google Docs: A New Way Forward for Collaborative Editing, he WordPress.com Blog
• New AI and Robotics Capabilities Optimize Pega CRM to Improve Service and Sales Effectiveness, Pega
• Olapic Supports Launch of Instagram Ads in Stories With Its Innovative Content in Motion Video Solution, Market Wired
• SharpSpring and Enthusem Integrate to Help Marketers Automate and Track Direct Mail-to-Digital Campaigns, PR Web
• TE2 Expands its Customer Experience Management System With New Mobile and Web Pre-Order mCommerce Module, Business Wire

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.