• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


MarTech Today: A bot premieres a Super Bowl ad, Moz Local adds Google My Business data & back to the future

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: A bot for Kia Motors today becomes first to debut a new Super Bowl ad Feb 1, 2017 by Barry Levine The ad, promoting the eco-angles of Kia’s new Niro […]

Barry Levine on February 2, 2017 at 9:00 am
  • More
martech-today-1920x1080

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • A bot for Kia Motors today becomes first to debut a new Super Bowl ad
    Feb 1, 2017 by Barry Levine
    The ad, promoting the eco-angles of Kia’s new Niro crossover SUV, stars Melissa McCarthy on a mission to save the planet.
  • Moz Local now provides data from Google My Business
    Feb 1, 2017 by Barry Levine
    The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns.
  • Back to the future with the Engagement Economy
    Feb 1, 2017 by Chandar Pattabhiram
    Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers.

From Marketing Land:

  • Act now: SMX West early bird rates expire next week
    Feb 1, 2017 by Marketing Land
    Join us at SMX West March 21–23 for three days of SEO and SEM tactics, growth hacks and strategies that will improve your search marketing performance immediately. Register now and save $200 off on-site rates.
  • Snapchat rolls out QR-style ‘Snapcodes’ to open links in app
    Jan 31, 2017 by Tim Peterson
    Snapchat will provide in-app analytics for Snapcodes that are scanned at least 100 times.
  • Facebook updates News Feed algorithm to show more timely and authentic stories
    Jan 31, 2017 by Tamar Weinberg
    Facebook’s combating fake news by improving its News Feed algorithm based on two new signals.

From Around The Web:

  • How to Build a Better Lead Form, Contently
  • The Future of Augmented Reality and Online Shopping, Multichannel Marketer
  • Global Digital Marketing Group Introduces Data-Driven Programmatic Buying Solution, Market Wired
  • New Smartling Mobile Delivery Network Solves Android and iOS Mobile App Localization Challenges, Market Wired
  • “A lot of it is taped together”: Confessions of an ad tech software engineer, Digiday
  • Artificial Intelligence, Virtual Reality and the Future of Digital Marketing, CMS Wire
  • Building Blocks: Andrea Moe, Senior Director of Marketing at Videa Talks Marketing Tech, MarTech Advisor
  • US Lags Behind Other Countries in Plans to Add Most Marketing Tech Tools, eMarketer
  • Why Personalization is the Key to AdTech in 2017, MarTech Advisor
  • AI is going mobile, VentureBeat
  • Facebook reportedly creating app to bring videos to the television, VentureBeat


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

ATTEND OUR CONFERENCES

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor.pdf
  • How Good Partnerships Should Reduce Your Workflow
  • Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
  • 14 Industry Experts on the Future of Attribution
  • The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
See More Whitepapers

Webinars

  • 2020 Outlook for AI in B2B Marketing
  • Build Brand Humanity by Mastering Empathy at Scale
  • The Fantastic 5: Emerging strategies to drive conversions & growth
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research
Sidebar Inbox Deliverability 2019
Sign up for the NEW MarTech Today.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech West
  • MarTech East

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.