MarTech Today: Brainshark’s automated video analysis, Outbrain buys UI optimizer & say hello to Voice Interface Optimization

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Brainshark launches AI-powered analysis of sales reps’ self-assessment videos
  Jun 5, 2018 by Barry Levine
  The automated analysis of word choice, presentation complexity, emotions and personality complements the feedback by human supervisors.
• Apple’s latest ARKit preps augmented reality to become pervasive reality
  Jun 5, 2018 by Barry Levine
  Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on everything.
• Report: More touchpoints and channels in the customer journey than ever before
  Jun 5, 2018 by Robin Kurzer
  The report shows tremendous growth in ad tech and IoT interactions and takes a deeper look at how retail is flourishing.
• Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
  Jun 5, 2018 by Robin Kurzer
  This the sixth in a string of acquisitions the company says will enhance the reader experience.
• The story of data, Part 5: Where are we going?
  Jun 5, 2018 by Robin Kurzer
  With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit.
• Say hello to Voice Interface Optimization
  Jun 5, 2018 by Barry Levine
  Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.

From Marketing Land:

• Mobile SERP survival: Technical SEO checklist
  Jun 5, 2018 by Barry Adams
  A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.
  
• Apple and Google try to help you curb your smartphone compulsions
  Jun 5, 2018 by Greg Sterling
  Apple introduces new tools that are similar to Google’s in a new effort to limit smartphone overload.
  
• Apple’s WWDC 2018 keynote: An overview of the announcements
  Jun 4, 2018 by Greg Sterling
  Siri upgrades, augmented reality and Safari’s social tracking prevention were the significant announcements.
• Last call: Secure your seat at SMX Advanced now
  Jun 4, 2018 by Marketing Land
  SMX® Advanced is coming to Seattle in just a few days, and we hope to see you there! There are fewer than 25 All Access passes left, and they’re going fast. Grab yours now and join the largest gathering of elite search marketers June 11-13 for actionable tactics, in-depth learning and exceptional networking.

From Around The Web:

• How Thick Data Helps You Build Emotional Connections With Customers, CMS Wire
• New Tools for Nonprofit Fundraisers, Facebook Newsroom

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.