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MarTech Today: Branch buys TUNE’s attribution platform, Radius launches B2B CDP & iOS 12 gives marketers more options

Barry Levine on September 14, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Branch buys TUNE’s attribution platform
Sep 13, 2018 by Barry Levine
The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data — which TUNE no longer had.
Radius launches customer data platform for B2B
Sep 13, 2018 by Barry Levine
The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.
Protect Your Brand: The best defense is a good offense
Sep 13, 2018 by Digital Marketing Depot
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and stop it? How do you […]

From Marketing Land:

To demystify location data, Unacast offers ‘Clear View Transparency Pledge’
Sep 13, 2018 by Greg Sterling
Unacast hopes to unlock the ‘black box’ of location.
iOS 12 release gives users more power, marketers more options
Sep 12, 2018 by Robin Kurzer
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more.

From Around The Web:

18 Chatbot Software Options To Improve Marketing, IgniteVisibility
Navigating the Algorithmic Learning Period in Google & Facebook Ads, Wordstream
Microsoft acquires AI startup Lobe to help people make deep learning models without code, VentureBeat
Deloitte buys Magnetic Media’s AI platform, bolstering martech offering, Marketing Tech News
How brands are using emotion-detection technology, Econsultancy

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.