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MarTech Today: Brand Networks’ AI-powered social ad platform, PacketZoom’s new mobile app tools & Instapage’s addition of AMP to its landing page platform

Barry Levine on February 14, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Brand Networks lets AI run social ads in its new platform
Feb 13, 2018 by Barry Levine
Marketers set the budget total and the goals, the Boston-based company said, and the platform’s intelligence does the rest.
PacketZoom to bundle Amazon CloudFront with its mobile app acceleration tools
Feb 13, 2018 by Robin Kurzer
The mobile solutions company says it is the only complete, end-to-end mobile CDN in the industry.
Instapage launches first landing page platform with AMP
Feb 13, 2018 by Barry Levine
The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%.

From Marketing Land:

Oath’s Tim Armstrong casts doubt over Go90’s future
Feb 13, 2018 by Tim Peterson
“The [Go90] brand will remain, I don’t know how long for, but for now, it’s remaining,” Armstrong said on Tuesday.
Snapchat opens its advertising API to everyone
Feb 13, 2018 by Tim Peterson
Snap’s Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat’s Snap Ads.
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
Feb 13, 2018 by Michelle Robbins
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year.

From Around The Web:

3 Data-Driven Approaches to Find the Most Effective Content Ideas, Search Engine Journal
How Marketers Must Prepare for the Voice-Connected Consumer, Street Fight

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.