MarTech Today: Brand Safety Institute debuts, LinkedIn overhauls Campaign Manager & more
Barry Levine on July 27, 2018 at 9:00 am
From MarTech Today:
- Brand Safety Institute debuts to offer new certification programs for digital advertisers
Jul 26, 2018 by Barry Levine
A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers.
- As Facebook user and revenue growth slows in Q2, advertisers still on board
Jul 26, 2018 by Ginny Marvin
The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations.
From Marketing Land:
- LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
Jul 26, 2018 by Amy Gesenhues
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.