MarTech Today: Braze launches an app ecosystem, Semcasting’s ‘first self-serve deterministic attribution platform’ & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Braze launches an app ecosystem with more than 45 integrations
  Oct 15, 2018 by Barry Levine
  Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel and functional reach.
• Semcasting unveils a ‘self-serve deterministic attribution platform’
  Oct 15, 2018 by Barry Levine
  Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional service.
• The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
  Oct 15, 2018 by Digital Marketing Depot
  Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems your company has […]

From Marketing Land:

• Facebook opens Audience Network SDK beta program for developers, publishers
  Oct 15, 2018 by Amy Gesenhues
  Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising credits.

From Around The Web:

• How computer vision technology impacts the world of marketing, www.techgenyz.com
• How The GDPR Helps Consent Management Platforms – eMarketer Trends, Forecasts & Statistics, www.emarketer.com
• The end of ad fraud and the promise of the blockchain – Marketing Tech News, www.marketingtechnews.net
• The Real-World Applications of Artificial Intelligence in Marketing, www.entrepreneur.com
• What Every CMO Needs to Know About the Marketing Technology Stack, www.cmswire.com
• Why a CDP is a Must-Have for a Unified Customer Experience, www.cmswire.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.