MarTech Today: Building an ABM strategy, Office Depot’s first holiday-themed AR ad on Facebook & AMP Story Ads exit beta

Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Build a strategy to grow your ABM program for 2019
  Nov 15, 2018 by Peter Isaacson
  Time to revisit your target account list and explore new channels to tighten alignment between sales and marketing.
• 7 ways to use dynamic content and multiply your conversions
  Nov 15, 2018 by Digital Marketing Depot
  Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]
  

From Marketing Land:

• Help us understand how digital agencies are evolving: Take our survey
  Nov 15, 2018 by Ginny Marvin
  If you work at a digital agency, we want to hear from you.
• Use predictive personalization to drive increased conversion rates
  Nov 15, 2018 by Digital Marketing Depot
  Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors.
• Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
  Nov 15, 2018 by Amy Gesenhues
  Facebook has been testing AR ads in the News Feed since July.
• AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
  Nov 14, 2018 by Ginny Marvin
  The fullscreen ad format is now available to all publishers.

From Around The Web:

• Ads.txt Curbed Unauthorized Inventory Sales. Could The Same Principles Defeat Bad Ads?, AdExchanger
• Marketing technology companies with the strongest networks, ITBusiness.ca
• How to use single-page applications (SPAs) for better customer experience, ClickZ
• Huawei reportedly plans a voice assistant to compete internationally with Siri and Alexa, VentureBeat
• How eBay is building server-side ad tech to chase ad budgets, Digiday

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.