MarTech Today: Building an ABM strategy, Office Depot’s first holiday-themed AR ad on Facebook & AMP Story Ads exit beta

Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Build a strategy to grow your ABM program for 2019 Nov 15, 2018 by Peter Isaacson Time to revisit your target account list and explore new channels to tighten alignment […]

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Here’s our daily recap of what happened in marketing technology today, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

  • Build a strategy to grow your ABM program for 2019
    Nov 15, 2018 by Peter Isaacson
    Time to revisit your target account list and explore new channels to tighten alignment between sales and marketing.
  • 7 ways to use dynamic content and multiply your conversions
    Nov 15, 2018 by Digital Marketing Depot
    Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]

From Marketing Land:

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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