MarTech Today: Bynder gears up for GDPR, Draft unveils ABM chat & Forrester says 80 percent will fail GDPR

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Here’s how international firm Bynder is gearing up for GDPR
  Nov 10, 2017 by Barry Levine
  The digital asset management firm, headquartered in Amsterdam but with a major US presence, sees GDPR as a competitive advantage as well as an obligation.
• Drift unveils a chat window that knows when your account is visiting the site
  Nov 10, 2017 by Barry Levine
  Called Drift ABM, it syncs with Salesforce CRM, notifies the account’s salesperson for that account and delivers an opening personalized message.
• What B2B marketing attributes are CMOs looking for in 2018?
  Nov 10, 2017 by Scott Vaughan
  As we edge closer to the new year, now is a good time to take a close look at the talent inside your B2B marketing team. Columnist Scott Vaughan discusses the skills and attributes CMOs should look for.
• Forrester predicts 80% of companies will fail to comply with GDPR in 2018
  Nov 10, 2017 by Amy Gesenhues
  The research firm’s latest “Predictions 2018: A Year of Reckoning” report outlines 13 business forecasts for the coming year.

From Marketing Land:

• Facebook will disable ‘Like’ button in third-party mobile apps
  Nov 10, 2017 by Tim Peterson
  Facebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases.

From Around The Web:

• Apple’s iOS App Store adds weekend deals to boost app downloads, TechCrunch
• Bitcoin: The World’s Most Dramatic Bubble Ever?, Wall Street Journal

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.