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MarTech Today: Bynder’s free DAM, Evidon’s GDPR solution & Outbrain buys DSP Zemanta

Barry Levine on July 27, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Bynder announces free version of its Digital Asset Management (DAM) software
Jul 26, 2017 by Barry Levine
Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels.
Evidon launches ‘first commercial-grade’ GDPR solution
Jul 26, 2017 by Barry Levine
Replacing its previous compliance platform for the EU Cookie Law, the new version offers single-click or drill-down consents for users of sites and apps.
Outbrain scoops up native advertising DSP Zemanta
Jul 26, 2017 by Ginny Marvin
The two companies are looking to scale programmatic native advertising.
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Jul 26, 2017 by John Steinert
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well.
Tru Optik announces collaboration with comScore
Jul 26, 2017 by Barry Levine
comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO.

From Marketing Land:

Three must-read ABM trends for 2017
Jul 25, 2017 by Digital Marketing Depot
Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.

From Around The Web:

Iconosquare Introduces Analytics for Instagram Stories, MarTech Advisor
Facebook Shells Out $500,000 For Project to Fight Election Hacking, Gizmodo
Tech leaders speak out against Trump ban on transgender troops, Axios
The Ultimate Guide to Content Marketing Channels: Audio & Visual, CMS Wire
Datorama Launches SmartLenses, Instant Dashboards for Marketing Performance Optimization, Market Wired
Marketing Science Veteran Dave Cameron Joins Target Data Corporation As Vice President Of Analytics, TargetData
Ad Tech Desperately Needs Data Exchange Standards, AdExchanger
Neal Sharma, Co-founder & CEO at DEG Talks Marketing Tech, MarTech Advisor
Should You Trust Artificial Intelligence to Drive Your Content Marketing?, Content Marketing Institute

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.