MarTech Today: Bynder’s free DAM, Evidon’s GDPR solution & Outbrain buys DSP Zemanta

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Bynder announces free version of its Digital Asset Management (DAM) software
  Jul 26, 2017 by Barry Levine
  Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels.
• Evidon launches ‘first commercial-grade’ GDPR solution
  Jul 26, 2017 by Barry Levine
  Replacing its previous compliance platform for the EU Cookie Law, the new version offers single-click or drill-down consents for users of sites and apps.
• Outbrain scoops up native advertising DSP Zemanta
  Jul 26, 2017 by Ginny Marvin
  The two companies are looking to scale programmatic native advertising.
• Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
  Jul 26, 2017 by John Steinert
  Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well.
• Tru Optik announces collaboration with comScore
  Jul 26, 2017 by Barry Levine
  comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO.

From Marketing Land:

• Three must-read ABM trends for 2017
  Jul 25, 2017 by Digital Marketing Depot
  Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.

From Around The Web:

• Iconosquare Introduces Analytics for Instagram Stories, MarTech Advisor
• Facebook Shells Out $500,000 For Project to Fight Election Hacking, Gizmodo
• Tech leaders speak out against Trump ban on transgender troops, Axios
• The Ultimate Guide to Content Marketing Channels: Audio & Visual, CMS Wire
• Datorama Launches SmartLenses, Instant Dashboards for Marketing Performance Optimization, Market Wired
• Marketing Science Veteran Dave Cameron Joins Target Data Corporation As Vice President Of Analytics, TargetData
• Ad Tech Desperately Needs Data Exchange Standards, AdExchanger
• Neal Sharma, Co-founder & CEO at DEG Talks Marketing Tech, MarTech Advisor
• Should You Trust Artificial Intelligence to Drive Your Content Marketing?, Content Marketing Institute

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.