MarTech Today: All-you-can-eat data deals, Google’s enterprise-level tag management & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• All-you-can-eat data deal coming to a programmatic market near you
  Aug 30, 2016 by Melody Gambino
  As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.
• Google Analytics launches Workspaces for enterprise-level tag management
  Aug 29, 2016 by Matt McGee
  Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics Solutions.
• Five free Chrome extensions for SEO practitioners
  Aug 30, 2016 by Brian Harnish
  Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.
  

From Around The Web:

• Exclusive: Google Will Absorb Nest Software Developers, fortune.com
• Facebook founder, Mark Zuckerberg, is on a surprise visit to Nigeria, the company’s largest African market, to meet with tech entreprenuers, qz.com
• A handy six-month website migration plan, www.econsultancy.com
• Pixel-Perfect Specifications Without The Headaches, www.smashingmagazine.com
• Usability Testing With Prototypes, usabilitygeek.com
• Ecommerce product filters: Best practice tips for a great UX, econsultancy.com
• For drones, it’s railroads before e-commerce, www.internetretailer.com
• Continuum Expands International Offerings with New Data Center in London, media.continuum.net
• 25 Tools for Social Media Marketers, www.socialmediaexaminer.com
• Five tips for how to future-proof your marketing technology, www.econsultancy.com
• How to train your A.I. dragon: 3 key takeaways for the enterprise, venturebeat.com
• The Unexpected Ways Chat Bots Could Change Marketing, www.adweek.com
• How to make a Twitter bot in under an hour, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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