MarTech Today: Cedato’s new video supply optimization, getting email ready for GDPR & programming around Facebook’s video ad breaks

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Cedato launches Video Supply Path Optimization in its new premium marketplace
  Oct 19, 2017 by Barry Levine
  The Tel Aviv-based video ad platform says this is the first SPO for video.
• Socialbakers launches a ‘near real-time’ social ad benchmark
  Oct 19, 2017 by Barry Levine
  The Prague-based company says this is the first benchmark with such frequent updating.
• GDPR-ready? How US email marketers can avoid hefty new EU fines
  Oct 19, 2017 by EJ McGowan
  This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.
• Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
  Oct 19, 2017 by Debbie Qaqish
  In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team.
• More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
  Oct 19, 2017 by Amy Gesenhues
  Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.

From Marketing Land:

• Insights from 130 agencies — The State of Email Marketing
  Oct 19, 2017 by Digital Marketing Depot
  Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms, what an agency’s objectives are when implementing a platform, and more.
• How video makers are programming around Facebook’s ad breaks
  Oct 19, 2017 by Tim Peterson
  Executives from Scripps Networks Interactive, Tastemade and Whistle Sports discuss how their videos accommodate Facebook’s mid-roll ads.

From Around The Web:

• 4 Ways to Fix Your Broken Content Marketing, Convince and Convert
• AMP: Two years of user-first webpages, Accelerated Mobile Pages Project
• Fill Rates And Other Issues With Video Header Bidding, AdExchanger
• Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.