MarTech Today: The changing identity management landscape, busting AI myths & Pinterest licenses its Lens tech to Target

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Wiser solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
  Sep 26, 2017 by Amy Gesenhues
  Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee.
• Spotify launches self-serve platform for audio ad campaigns
  Sep 26, 2017 by Ginny Marvin
  The new ads platform is aimed at bringing more SMB advertisers to the streaming audio service.
• How SAP’s purchase of Gigya could change the identity management landscape
  Sep 26, 2017 by Barry Levine
  Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.
• MailChimp adds Google Ads as it becomes a multichannel platform
  Sep 26, 2017 by Barry Levine
  This is the third ad tool addition this year to the Atlanta-based email marketing platform.
• Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
  Sep 26, 2017 by Brian Solis
  In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.

From Marketing Land:

• Pinterest signs visual search & advertising deal with Target to license its Lens technology
  Sep 25, 2017 by Tim Peterson
  In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on Pinterest ads.

From Around The Web:

• 78 Free Responsive Email Templates, Practical Ecommerce
• How EU’s ePrivacy law could impact publishers, Digiday
• The How and Why of GDPR Compliance for B2Bs, MarTech Advisor
• Act-On Software Announces Act-On for Sugar Sales & Marketing Success Package, Act-On
• IgnitionOne Integrates SCORE-POWERED(SM) Metasearch with Koddi to Drive Online Advertising Success, Globe Newswire
• DX Procurement: Are You Buying Frankenstein’s Monster or the Bionic Man?, CMS Wire
• The Blockchain Marketing Technology Landscape (2017), Chief Marketing Technologist
• 8 Overlooked Mobile Design Best Practices You Need to Implement, Kiss Metrics
• Where Will VR Fit Into Local Advertising? Part II, Street Fight
• IAC’s Vimeo Enters Live Video Market with Agreement to Acquire Livestream and Launch of Vimeo Live, Vimeo

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.