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MarTech Today: The changing identity management landscape, busting AI myths & Pinterest licenses its Lens tech to Target

Barry Levine on September 27, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Wiser solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop
Sep 26, 2017 by Amy Gesenhues
Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee.
Spotify launches self-serve platform for audio ad campaigns
Sep 26, 2017 by Ginny Marvin
The new ads platform is aimed at bringing more SMB advertisers to the streaming audio service.
How SAP’s purchase of Gigya could change the identity management landscape
Sep 26, 2017 by Barry Levine
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.
MailChimp adds Google Ads as it becomes a multichannel platform
Sep 26, 2017 by Barry Levine
This is the third ad tool addition this year to the Atlanta-based email marketing platform.
Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
Sep 26, 2017 by Brian Solis
In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.

From Marketing Land:

Pinterest signs visual search & advertising deal with Target to license its Lens technology
Sep 25, 2017 by Tim Peterson
In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on Pinterest ads.

From Around The Web:

78 Free Responsive Email Templates, Practical Ecommerce
How EU’s ePrivacy law could impact publishers, Digiday
The How and Why of GDPR Compliance for B2Bs, MarTech Advisor
Act-On Software Announces Act-On for Sugar Sales & Marketing Success Package, Act-On
IgnitionOne Integrates SCORE-POWERED(SM) Metasearch with Koddi to Drive Online Advertising Success, Globe Newswire
DX Procurement: Are You Buying Frankenstein’s Monster or the Bionic Man?, CMS Wire
The Blockchain Marketing Technology Landscape (2017), Chief Marketing Technologist
8 Overlooked Mobile Design Best Practices You Need to Implement, Kiss Metrics
Where Will VR Fit Into Local Advertising? Part II, Street Fight
IAC’s Vimeo Enters Live Video Market with Agreement to Acquire Livestream and Launch of Vimeo Live, Vimeo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.