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MarTech Today: Chatbot travel ads, Pixability’s new self-service video ad platform & GS1 SmartSearch schema markup

Barry Levine on March 7, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

This ad campaign for travel wants to know all about your trip
Mar 6, 2018 by Barry Levine
AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the first online chatbot ads for travel.
Analog can scale too: What tech developments bring to local (non-ad tech) marketing
Mar 6, 2018 by Megan Hannay
When you think local marketing you mobile or local search may come to mind, but contributor Megan Hannay shares how technology is scaling more traditional methods of outreach.
Pixability offers a new self-service video ad platform
Mar 6, 2018 by Barry Levine
The company says this is the first to enable integrated campaigns across Facebook, Instagram and YouTube.
Expect only the best at MarTech next month
Mar 6, 2018 by Scott Brinker
MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you’ll learn from their real-world experiences: How does a major brand like T-Mobile synchronize digital and physical marketing? How […]

From Marketing Land:

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Mar 6, 2018 by Tony Edward
Contributor Tony Edwards explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

From Around The Web:

WordPress is now 30 per cent of the web, daylight second, The Register

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.