MarTech Today: Chrome ad blocking arrives, the data protection officer & Forrester on GDPR readiness

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• FAQ: Google Chrome ad blocking is here. Everything you need to know
  Feb 16, 2018 by Ginny Marvin
  How it works, who will be affected and what it means for advertisers, publishers and users.
• New survey by people-based marketer Viant promotes marketing to identified users
  Feb 16, 2018 by Barry Levine
  Marketing to individuals across devices is gaining traction, as the appeal of third-party data and anonymous cookies fades.
• GDPR introduces a new job position: The data protection officer
  Feb 16, 2018 by Robin Kurzer
  IAPP says that as many as 750,000 DPOs may be required worldwide to comply with the regulation.
• The MarTech Minute: mParticle/Drawbridge partnership, CloudJumper acquisition and more
  Feb 16, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• Revitalizing the long-term relationship between marketing and sales
  Feb 16, 2018 by Josh Aberant
  Contributor Josh Aberant explains why the relationship between sales and marketing has changed — and how leading SaaS firms are leveraging it for growth.
• Forrester report: About a third of companies say they’re ready for GDPR but may not be
  Feb 16, 2018 by Barry Levine
  Based on interviews with more than 3,000 companies in 10 countries, the report finds that some firms are underestimating the effort required.
• Advanced Strategies for Effective Shopping Campaigns
  Feb 16, 2018 by Digital Marketing Depot
  On February 22, join Third Door Media’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your […]
• The Dash Button was just the beginning: Expanding commerce everywhere
  Feb 16, 2018 by Davor Sutija
  When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool’s joke. Contributor Davor Sutija urges marketers to consider it a bridge to the future of always-available commerce.
• Potential ballot initiative could bring GDPR-like privacy rules to California
  Feb 16, 2018 by Greg Sterling
  It would apply to all businesses that use consumer data for commercial purposes and allow consumers to sue for damages.

From Marketing Land:

• A link-building case study: Using brand mentions and competitive linking tactics
  Feb 16, 2018 by Andrew Dennis
  Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.

From Around The Web:

• Why Some Data Companies Are Selling Data As A Percent Of Media, AdExchanger

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.