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MarTech Today: Cision buys Falcon.io, supercharge your martech stack and the future of the store

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Cision buys Falcon.io, adding social management features to its earned media stack Jan 3, 2019 by Barry Levine The company can now offer a full social media listening and management […]

Barry Levine on January 4, 2019 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Cision buys Falcon.io, adding social management features to its earned media stack
Jan 3, 2019 by Barry Levine
The company can now offer a full social media listening and management suite, along with its PR tools.
Supercharge your martech stack to achieve personalization at scale
Jan 3, 2019 by Tasso Argyros
The heart of personalization is building agility so you can connect data sources and systems to grow and scale along with your channels.

From Marketing Land:

Retail in 2019: Store evolution, tech adoption and what it will take to win
Jan 3, 2019 by Greg Sterling
Three retail experts weigh in on the the future of the store.

From Around The Web:

Black Mirror: Bandersnatch could be Netflix’s secret marketing weapon, The Verge
The Practical Guide to Artificial Intelligence, Marketo
What Tools Do You Need to Create a Great Conversational UX?, CMS Wire
Why marketers are leaving tech and moving to ad agencies, Digiday
How the Marketing Technology Landscape Will Transform in the New Year, Adweek

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.