MarTech Today: The CMO audit series, Google’s counterintuitive guide to ad testing & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From Marketing Land:

• CMO audit series, Part 6: Analytics
  Nov 24, 2017 by Scott Rayden
  In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them.
• The MarTech Minute: A new partnership, new products and people on the move
  Nov 24, 2017 by Robin Kurzer
  The MarTech week in review: news and announcements in marketing technology this week that you might have missed.

From Marketing Land:

• Google’s all-new, quite counterintuitive guide to ad testing
  Nov 24, 2017 by Matt Lawson
  The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.

From Around The Web:

• Future of Live Video: 360 Live and Virtual Reality Live, Social Media Examiner
• Twitter testing a feature that shows how many are “talking about” tweets, TechCrunch

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.