MarTech Today: Companies fear 3rd party liability for GDPR, martech + ad tech & Snapchat’s private marketplace

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks
  Jul 31, 2018 by Robin Kurzer
  Only 32 percent of companies say they are fully GDPR-compliant, according to the Demandbase/Demand Metric report.
• Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
  Jul 31, 2018 by Jose Cebrian
  What’s the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it’s fueling valuable customer insights.
• Send your hybrid marketers to MarTech to stay on the cutting edge
  Jul 31, 2018 by MarTech Today
  Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others who are passionate about the […]

From Marketing Land:

• Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
  Jul 31, 2018 by Amy Gesenhues
  A select group of Snapchat’s Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content.
• Special rates to SMX East end soon!
  Jul 31, 2018 by Marketing Land
  Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East.

From Around The Web:

• Study: Facebook drops off list of most innovative tech brands, Mobile Marketer
• Thinking Of Joining A YouTube Network? Read This First, Mediakix

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.