MarTech Today: Companies increase martech spend, most companies report they will comply with GDPR & advanced TV

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Report: Companies increase martech spend but struggle to keep up with the speed of its growth
  Jul 12, 2018 by Robin Kurzer
  Though companies say they aren’t keeping up with the speed of martech’s evolution, they continue to add tools to their stacks at a healthy pace.
• Vivoom turns user-generated content into user-created ads
  Jul 12, 2018 by Barry Levine
  The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s video.
• TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
  Jul 12, 2018 by Barry Levine
  The key motivator is not the fear of fines or lawsuits, but meeting customer expectations.
• Advanced TV: The final piece of the programmatic puzzle
  Jul 12, 2018 by Chuck Moran
  As brands and agencies evolve their corporate structure to adapt to developments in martech, contributor Chuck Moran argues they must factor programmatic TV into their calculations.
  

From Marketing Land:

• You’ll love what the MarTech agenda has to offer
  Jul 12, 2018 by Marketing Land
  Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more.
• YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
  Jul 12, 2018 by Amy Gesenhues
  The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.
• Twitter is removing locked accounts from follower counts
  Jul 11, 2018 by Amy Gesenhues
  The company says most users will see a slight change in follower numbers, but users with a large number of followers may see a more significant drop.
• SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads
  Jul 11, 2018 by Joe Martinez
  Thinking about adding video advertising to your marketing mix? Contributor Joe Martinez shares the video marketing tips he picked up from the Online Video Ads session at SMX Advanced

From Around The Web:

• 8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success, Business2Community
• A power play: Facebook’s Cambridge Analytica cleanup sweeps up marketing tech, Digiday
• Most popular social networks worldwide 2018, Smartinsights

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.