MarTech Today: Consent management platforms, IAB updates VAST & unifying martech through customers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What is a consent management platform (CMP)? Jun 15, 2018 by Barry Levine The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for […]
Barry Levine on June 18, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- MarTech Landscape: What is a consent management platform (CMP)?
Jun 15, 2018 by Barry Levine
The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms — IAB’s and Google’s. - The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires
Jun 15, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed. - Is your customer the unifying thread? How to do martech right
Jun 15, 2018 by Debbie Qaqish
How you approach martech is highly dependent on the thread that’s unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. - This week in GDPR: OneTrust reports high usage of its DSAR tool, Altify updates its platform & more
Jun 15, 2018 by Robin Kurzer
A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation
From Marketing Land:
- Find the right marketing automation software for your business
Jun 15, 2018 by Digital Marketing Depot
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more marketers are using marketing automation platforms to manage complex, multitouch buyer ecosystems.
- Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Jun 15, 2018 by Amy Gesenhues
Pinterest advertisers will now be able to use Vidmob, Popular Pays, Social Native, Vidsy, Shutterstock Custom, QuickFrame and The Online Studio.
From Around The Web:
- Improved accuracy of Like & Dislike counts across YouTube, Google
- The Right Social Media Image Sizes, Search Engine People
- What is a customer data platform? How is it different from a DMP or CRM?, Econsultancy
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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