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MarTech Today: Conversica buys Intelligens, Innovid partners to upgrade VAST & post-Noto Twitter

Barry Levine on January 31, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Conversica expands channels, markets with Intelligens acquisition
Jan 30, 2018 by Barry Levine
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.
Innovid partners with mobile ad platforms to upgrade VAST
Jan 30, 2018 by Barry Levine
The initiative, says the video marketing platform, is the first such multiparty effort.
Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Jan 30, 2018 by Tim Peterson
Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.

From Marketing Land:

Recognizing the subtle signs that point to possible ad fraud
Jan 30, 2018 by Soo Jin Oh
How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.

From Around The Web:

Amazon Go Pushes the Limits of Mobile Commerce, CMS Wire
Google says it removed 700K apps from the Play Store in 2017, up 70% from 2016, TechCrunch
Integrating Your Web CMS With Your Marketing Automation Platform, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.