MarTech Today: Cookies with sales tax, interactive out-of-home & the future of programmatic TV

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• In Massachusetts, retailers’ cookies will soon lead to sales tax
  Jun 2, 2017 by Barry Levine
  The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state.
• Not your father’s billboards: Interactive out-of-home is coming of age
  Jun 2, 2017 by Barry Levine
  Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more.
• Beyond the martech stack: It takes an orchestra to solve the customer experience
  Jun 2, 2017 by Barry Levine
  The vision of a customer-focused single entity is becoming the Holy Grail for brands.
• Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
  Jun 2, 2017 by Greg Sterling
  Ad-blocking users motivated primarily to avoid ‘irrelevant’ or ‘annoying’ ads.

From Marketing Land:

• Is your information architecture costing your e-commerce web shop millions in lost sales?
  Jun 2, 2017 by Trond Lyngbø
  Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.
• Social bookmarking pioneer Delicious heads to the dead pool
  Jun 2, 2017 by Matt McGee
  Recently acquired by Pinboard, the site will stay online but will stop taking bookmarks on June 15.
  
• The future (and present) of programmatic TV
  Jun 2, 2017 by Grace Kaye
  Columnist Grace Kaye takes a look at the current state of programmatic TV advertising and predicts what we can expect to see within the next few years.
• Report: Google’s Chrome ad blocker coming to both PC and mobile ‘within 6 months’
  Jun 1, 2017 by Greg Sterling
  Ads on sites that don’t follow Coalition for Better Ads guidelines will be blocked.

Around The Web:

• Amazon has quietly turned its mobile app into a weird and wonderful ecommerce arsenal, Mashable
• How Content Marketing Technology Can Solve Your Sales Enablement Woes, Contently
• It’s Not You, It’s Me: When to Break Up with Your Marketing Automation, MarTech Advisor
• Vendors Need to Shape Up Because Publishers Don-t Need Ad Tech, MarTech Advisor
• Are Website Builders the Next Big Growth Market in Local?, Street Fight
• Facebook Introduces Developer Circles, Facebook for Developers
• How to Add Live Video to Your Webinars – and Why It Works, MarTech Advisor
• The Freelancer’s Guide To (Finally) Tapping Into YouTube, Fast Company

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.