MarTech Today: CRM for ad agencies, Facebook Video Metrics & AMP Ad Landing Pages

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• How CRM brings control and collaboration to advertising & media agencies
  Aug 12, 2016 by Loretta Jones
  Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience.
• Facebook video metrics get granular with demographic, share & live engagement data
  Aug 12, 2016 by Greg Finn
  A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views.
• AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click
  Aug 11, 2016 by Barry Schwartz
  What is up next for AMP? Faster ad landing pages. Google said the average landing page takes 6.9 seconds to load, but with ALP it is less than a second.ture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem.

From Around The Web:

• Using Predictive Analytics? Here’s Why You Should Start Today, smallbiztrends.com
• 4 Ways Marketers Can Future-Proof their CMS, www.martechadvisor.com
• Best Ways to Help Increase the Loading Speed of a Marketers Website, www.martechadvisor.com
• How digital has redefined go-to-market strategy, techcrunch.com
• Isobar Announces New Marketing Intelligence Practice, Business Wire
• How Automation Can Supercharge Your Customer Support Operations, www.cmswire.com
• Introducing the Bots Landscape: 170+ companies, $4 billion in funding, thousands of bots, venturebeat.com
• Is Your Automated Personalization Really Personal?, www.convinceandconvert.com
• Microsoft Power BI Dashboards Deliver Real-Time Data, www.cmswire.com
• An updated Terms of Service and New Developer Policies for the YouTube API Services, youtube-eng.blogspot.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.