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MarTech Today: CRMs in a CDP world, Amazon ad tools & more

Barry Levine on October 29, 2018 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Is there a place for CRMs in a CDP world?
Oct 26, 2018 by Barry Levine
Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.
The MarTech Minute: Ex-Twilio exec now Segment CFO, Updates to Oracle’s Bronto, more
Oct 26, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Snap Inc. Q3 revenue reached new heights, but users keep leaving
Oct 26, 2018 by Amy Gesenhues
The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3.
Amazon advertisers are in the market for campaign automation tools
Oct 26, 2018 by Barry Levine
Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.

From Marketing Land:

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Oct 26, 2018 by Amy Gesenhues
Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology.

From Around The Web:

Taking Down Coordinated Inauthentic Behavior from Iran, Facebook Newsroom
The Best Payment Processing for Your Online Store, The Blog Herald
5 Ways Integrating CRM with Marketing Automation Can Boost Sales – CXOtoday.com, www.cxotoday.com
Don’t Let Your Marketing Tactics Stunt The Augmented Reality Market, www.forbes.com
Elevate your marketing strategy with location data insights (VB Live) | VentureBeat, venturebeat.com
How a Unified Customer Identity Supports Digital Experience, www.cmswire.com
Smart technology like Amazon’s Alexa is collecting your health info for marketing – abcactionnews.com WFTS-TV, www.abcactionnews.com
US-based marketing automation firm Bluecore buys retail tech startup Betaout | VCCircle, www.vccircle.com
Why Machine Learning Isn’t the Answer to Ad Fraud (Yet), www.cmswire.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.