MarTech Today: Crowd Machine’s app development without developers, SAP study about unauthorized data use & WhatsApp’s business app

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Crowd Machine readies its blockchain-aided network for app development without developers
  Jan 18, 2018 by Barry Levine
  The ambitious startup will utilize a worldwide network of devices so non-technical users can create — and monetize — smart contracts and other applications.
• Nearly 80% of consumers would end brand relationship over unauthorized data usage
  Jan 18, 2018 by Greg Sterling
  SAP study reflects people are selective about what data they’ll share and why
• Forrester report offers some tips for buyers of business tech
  Jan 18, 2018 by Barry Levine
  This year, the growth in spending for business will continue, the study says, but purchases will begin to taper off in 2019.
• OpenX announces full GDPR compliance ahead of May deadline
  Jan 18, 2018 by Robin Kurzer
  The ad tech provider says it’s one of the first global ad exchanges to announce full compliance.
• Aligning with sales: Stop saying and start doing in 2018
  Jan 18, 2018 by Peter Isaacson
  Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.
  

From Marketing Land:

• WhatsApp officially launches app, profiles for businesses
  Jan 18, 2018 by Tim Peterson
  Marketers can use the WhatsApp Business app to create business-specific profiles and manage their conversations with customers.

From Around The Web:

• 11 Habits of Highly Effective Marketing Technologists, Chief Martech
• 3 industry leaders predict the online video trends that will shape 2018, Think with Google
• Contextual Commerce Is Ready To Take Over 2018, 3Q Digital

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.