MarTech Today: Customers want more data control, Fizziology matches brands with athletes & how Autodesk gave its chatbot the smarts

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Consumers say they want much more control over their personal data
  Oct 18, 2018 by Greg Sterling
  91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data.
• Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
  Oct 18, 2018 by Barry Levine
  The matchmaking is based on social posts by brand advocates and by the athletes themselves.
• 5 essential steps to connect with Generation Z
  Oct 18, 2018 by Digital Marketing Depot
  While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don’t have to settle in for a slump. To counter this, forward-thinking retailers are looking for ways to tap the rewards of the the newest and youngest consumer powerhouse, Generation […]
• Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
  Oct 18, 2018 by Barry Levine
  CAAF is focused on performance ad fraud on mobile devices.
• How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
  Oct 18, 2018 by Robin Kurzer
  In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.

From Marketing Land:

• Facebook introduces retention optimization option for app advertisers
  Oct 18, 2018 by Amy Gesenhues
  Facebook’s Ads Manager will also get four new retention metrics for app install ad campaigns.

From Around The Web:

• New Data Indicates People Don’t Use Chatbots Like We Think, CMS Wire
• YouTube makes it simple for fans to experience live performances with Eventbrite, Official YouTube Blog
• The New Rules of Marketing Technology & Operations, Chief Martec
• Martech Can’t Mow the Lawn (Even With AI), MarTech Advisor
• GitHub wants AI to help developers code, VentureBeat

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.