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MarTech Today: Demandbase’s B2B early warning system, influencer marketing and adtech, & the future of AI in retail

Barry Levine on August 9, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Demandbase boosts its B2B early warning system
Aug 8, 2017 by Barry Levine
Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors have intent-to-buy signals early in the journey.
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Aug 8, 2017 by Tim Peterson
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.
Salesforce’s Social Studio can now see
Aug 8, 2017 by Barry Levine
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects.
3 ways to tap into AI to get more results
Aug 8, 2017 by Nandini Rathi
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics.
The future of AI marketing applications in retail
Aug 8, 2017 by Daniel Faggella
From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing.
Forrester report: Automation is taking over customer interaction
Aug 8, 2017 by Barry Levine
Agents, bots, intelligent self-service and hardware robots are coming for your customers.

From Marketing Land:

Facebook looks to clean up Audience Network with higher standard for counting clicks
Aug 8, 2017 by Tim Peterson
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.

From Around The Web:

Toluna Unveils QuickCommunities, a Transformative DIY Community Product to its Insight Platform, MarTech Advisor
Here’s Why Insight Engines Are the Next Big Thing, CMS Wire
The 25 Top Social Media Management Tools for Businesses of All Sizes, The Buffer Blog
The Era of the Marketing “Math Men” Bob Hale, Alterian CEO talks Martech Skills, MarTech Advisor
Go LIVE with a friend, Instagram
The Performance of Mobile-first Video on Facebook and Instagram, Facebook for Business

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.