• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Demandbase’s B2B early warning system, influencer marketing and adtech, & the future of AI in retail

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Demandbase boosts its B2B early warning system Aug 8, 2017 by Barry Levine Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors […]

Barry Levine on August 9, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Demandbase boosts its B2B early warning system
    Aug 8, 2017 by Barry Levine
    Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors have intent-to-buy signals early in the journey.
  • Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
    Aug 8, 2017 by Tim Peterson
    Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.
  • Salesforce’s Social Studio can now see
    Aug 8, 2017 by Barry Levine
    The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects.
  • 3 ways to tap into AI to get more results
    Aug 8, 2017 by Nandini Rathi
    In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics.
  • The future of AI marketing applications in retail
    Aug 8, 2017 by Daniel Faggella
    From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing.
  • Forrester report: Automation is taking over customer interaction
    Aug 8, 2017 by Barry Levine
    Agents, bots, intelligent self-service and hardware robots are coming for your customers.

From Marketing Land:

  • Facebook looks to clean up Audience Network with higher standard for counting clicks
    Aug 8, 2017 by Tim Peterson
    Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.

From Around The Web:

  • Toluna Unveils QuickCommunities, a Transformative DIY Community Product to its Insight Platform, MarTech Advisor
  • Here’s Why Insight Engines Are the Next Big Thing, CMS Wire
  • The 25 Top Social Media Management Tools for Businesses of All Sizes, The Buffer Blog
  • The Era of the Marketing “Math Men” Bob Hale, Alterian CEO talks Martech Skills, MarTech Advisor
  • Go LIVE with a friend, Instagram
  • The Performance of Mobile-first Video on Facebook and Instagram, Facebook for Business


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.