MarTech Today: DemandJump’s Traffic Cloud, computer vision for marketing & ‘AI isn’t just one thing’

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ — site traffic
  Sep 6, 2017 by Barry Levine
  The tool, now out of beta, shows traffic sources going back three levels and makes recommendations on where to spend to increase visitors.
• Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
  Sep 6, 2017 by Rohit Gupta
  Don’t get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins.
• How computer vision may impact the future of marketing
  Sep 6, 2017 by Daniel Faggella
  How is computer vision changing the face of marketing? Columnist Daniel Faggella takes a look at three current applications and the promise they hold for marketers.
• IDC’s Gerry Murray: AI isn’t just one thing
  Sep 6, 2017 by Barry Levine
  Like the Industrial Revolution, he says, it’s about many things, but its base skill is handling huge volumes of decision-making.

From Marketing Land:

• 5 steps to creating a more efficient link-building campaign
  Sep 5, 2017 by Jeremy Knauff
  Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.
  

From Around The Web:

• Mobify Introduces First Analytics Manager for Progressive Web Apps, MarTech Advisor
• Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers, Digiday
• ITSMA and Demandbase Partner to Advance Account-Based Marketing, Demandbase
• Visual IQ Launches New Marketing Intelligence Platform, a Groundbreaking Solution for Audience-Based Performance Analysis, Business Wire
• ‘The Right Way to Select Technology’: A Resource for Years to Come, CMS Wire
• B2B Marketing Automation: Usage, Purposes & Challenges in 2017, MarketingProfs
• Content Intelligence: Will AI-powered Content Marketing be a Gamechanger?, MarTech Advisor

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter