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MarTech Today: DigitalBits’ marketplace for loyalty points, Salesforce/Deloitte Digital’s report on customer experience in retail & AI’s impact on marketing agencies

Barry Levine on March 20, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

DigitalBits launches open-source blockchain-based marketplace for loyalty points
Mar 19, 2018 by Barry Levine
It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or traded.
New report: Correlation between high-performing retailers & higher investment in consumer data
Mar 19, 2018 by Robin Kurzer
Salesforce and Deloitte’s report says retailers without strong data management strategies will be left behind.
What does artificial intelligence mean for marketing agencies?
Mar 19, 2018 by Daniel Faggella
It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.

From Marketing Land:

All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018
Mar 19, 2018 by Digital Marketing Depot
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools.
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
Mar 19, 2018 by Robin Kurzer
The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.
Facebook suspends Cambridge Analytica, firm that exploited its data to support Trump election effort
Mar 19, 2018 by Greg Sterling
Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a “culture war in the US.”

From Around The Web:

Brand packaging needs a marketing tech stack too, who knew?, Chief Marketing Technologist
Pursuing Forensic Audits to Investigate Cambridge Analytica Claims, Facebook Newsroom

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.