MarTech Today: Dovetale’s photo-matching for influencers, Skyhook’s ‘next-gen geofencing’ & how AI is transforming B2B marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Dovetale launches tool for automatically finding influencers through photo-matching
  Feb 21, 2017 by Barry Levine
  A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar images.
• Pegasystems’ new AI-powered Self-Service Advisor wants to be your informational concierge
  Feb 21, 2017 by Barry Levine
  The customer engagement platform’s new help solution uses its intelligence to provide context and save time.
• Time is running out to score the deepest discounts to MarTech San Francisco
  Feb 21, 2017 by MarTech Today
  MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event!
• Skyhook announces ‘next-gen geofencing’ based on global WiFi database
  Feb 21, 2017 by Greg Sterling
  The company says it has developed a more accurate methodology for store-visitation measurement.
• 3 ways artificial intelligence is transforming B2B marketing
  Feb 21, 2017 by Peter Isaacson
  It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes

From Marketing Land:

• Marketing Land’s guide on how to use Snapchat
  Feb 21, 2017 by Danny Sullivan
  Haven’t gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
• Time is running out to score the deepest discounts to MarTech San Francisco
  Feb 21, 2017 by Marketing Land
  MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event!

From Around The Web:

• User Experience Testing: A Conversion-Focused Guide, ConversionXL
• The Rise (And Fall?) Of The Brand-gorithm, AdExchanger
• 52 Social Media Management Tools You Must Have for Your Business, Small Biz Trends
• How Ad Tech Just Might Save TV, AdAge
• How AI will help you connect with customers, VentureBeat
• Marketing Automation Doesn’t Have To Break The Bank. Here’s Why You Need It, Webpresence Inbound Marketing Blog
• Tame Your MarTech Chaos With Persona & Journey Driven Frameworks, CMS Wire
• This Tool Allows You to Find Social Influencers Through Image Recognition, Adweek
• Toughest decision to make about the MarTech Conference, Chief Marketing Technologist
• Comcast Helps Ad-Supported Publishers Compete In A Video Subscription World, AdExchanger

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.