MarTech Today: Dstillery enters B2B, the new Cortana Skills Kit & good news/bad news about martech
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ad tech firm Dstillery enters B2B arena with intent data from Bombora Dec 13, 2016 by Barry Levine The partnership creates B2B ad targeting that employs machine learning to optimize campaigns […]
Barry Levine on December 14, 2016 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Ad tech firm Dstillery enters B2B arena with intent data from Bombora
Dec 13, 2016 by Barry Levine
The partnership creates B2B ad targeting that employs machine learning to optimize campaigns via layers of intent data. - Cortana Skills Kit announced, will allow Cortana to do transactions through conversation
Dec 13, 2016 by Danny Sullivan
Microsoft’s new Cortana Skills Kit is designed to help Cortana get things done. - Data as the new currency: Three keys to CMO success in 2017
Dec 13, 2016 by Jim Yu
What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers’ strategy and business success. - Two new reports: The good news is marketers will spend more on martech
Dec 13, 2016 by Barry Levine
The bad news: they’re overwhelmed by data, have too many dashboards and don’t know how to use the tools.
From Marketing Land:
- How Google may be slowing down AMP by not using direct links to publishers
Dec 13, 2016 by Danny Sullivan
What’s in a name? A URL that’s not the publisher’s may not smell as sweet, when it comes to AMP. - IAB begins to address messaging segment with report, standards development
Dec 13, 2016 by Greg Sterling
Trade body formally enters the messaging fray with new working group and a promise of future guidance.
- FAQ: Everything Facebook has admitted about its measurement errors
Dec 13, 2016 by Tim Peterson
We’ve made a list because Facebook has had to check its math more than twice.
From Around The Web:
- When Should Analytic Software Be Replaced?, www.cmswire.com
- 9 Tools That Will Convince You to Get Active on Medium, www.internetmarketingninjas.com
- Content Optimization List: Blogging for People and Search Engines, www.semrush.com
- Google buys smartwatch OS maker Cronologics in bid to revitalize Android Wear, www.androidguys.com
- Say hello to Waymo: what’s next for Google’s self-driving car project – Waymo, medium.com
- Should You Use Navigation on Landing Pages? A Data-Driven Consideration, conversionxl.com
- What is Confidence Interval? The Conversion Rate Optimization Glossary, blog.crazyegg.com
- 10 sensible web design trends for 2017, econsultancy.com
- WordPress 2.7 Is the Role Model for How Design Can Lead the Way, wptavern.com
- The Microsoft HoloLens and How Brands Could Use It, www.koozai.com
- Pyze Introduces Pyze Growth Intelligence 2.0, pyze.com
- Segment + Google BigQuery: The Easiest Way to Get Started with SQL, segment.com
- 5 Disruptions to Marketing, Part 3: Vertical Competition, chiefmartec.com
- Can Technology Predict the Next Social Media Superstar?, www.adweek.com
- Android Pay says “hajimemashite”, blog.google
- Building a Better Mobile App for the Holidays, www.martechadvisor.com
- Instagram Live Has Arrived. Here’s What to Do with It., simplymeasured.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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