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MarTech Today: Einstein meets Watson, Wayin’s reusable campaigns & ad-blocking for video ads

Barry Levine on March 15, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
Mar 14, 2017 by Barry Levine
It turns out that Einstein knows customer data, but Watson knows the world.
Wayin opens a store where marketers can reuse their most successful campaigns
Mar 14, 2017 by Barry Levine
It allows a brand to repurpose previous campaigns built on the Wayin platform or to assemble new ones from interactive templates.
Ad-blocking concerns shift to the video ad industry
Mar 14, 2017 by Alex Bornyakov
Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this is and offers some solutions to this growing problem.

From Marketing Land:

Marketers: Track emotions, not just numbers
Mar 14, 2017 by John Donnelly III
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers.
SMX West is just days away. Reserve your seat now!
Mar 14, 2017 by Marketing Land
We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best pre-conference rates!

From Around The Web:

7 Incredibly Effective WordPress Lead Generation Plugins, Jeff Bullas
Dareboost: All-in-one Tool to Manage Your Website Speed, Search Engine Journal
John Maeda’s 2017 Design in Tech Report Puts the Spotlight on Inclusive Design, WordPress Tavern
Kinetic Social Launches Proprietary Audience Data Solution To Reveal Hidden Audiences, PR Web
Marketing Technology Stacks: Tool & Platform Use and Plannin, MarketingProfs
Who’s to Blame for the Current Ad Tech Trust Gap?, AdAge
Your Guide to Selecting the Best Marketing Automation Software, MarTech Advisor
Chatbots and Social Media – New Research, Social Media Examiner
Debunking the video header bidding hype, a publisher’s guide, Digiday
Improving VR videos, YouTube Engineering and Developers Blog
Live Video in 5 Steps: From Creation to Measurement, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.