MarTech Today: Emotional app, UX personalization tools & Segment’s new data sources
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
- New “Emotit for President” app measures your emotional response to Clinton, Trump et al.
Apr 7, 2016 by Barry Levine
Employing Affectiva’s facial recognition tech, the makers of the ooVoo multi-person video/messaging platform want to turn mobile devices into political thermometers.
- Facebook Messenger has new ways for brands to meet its 900 million users
Apr 7, 2016 by Tim Peterson
Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users.
- 3 web UX personalization tools for code haters
Apr 7, 2016 by Tamar Weinberg
If you think website personalization is out of reach because you don’t employ a team of developers, contributor Tamar Weinberg suggests three new tools to consider.
- Segment adds more data sources besides apps and sites to its hub
Apr 6, 2016 by Barry Levine
The company, which focuses on connecting data to analytics tools, also adds out-of-the-box business intelligence reports from partners.
- Microsoft partners with HackerRank to deliver executable code in Bing search
Apr 7, 2016 by Amy Gesenhues
Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.
From Around The Web:
- Live Data: Leveraging an Open Platform to Create Amazing Email Experiences, blog.movableink.com
- Dark martech: the great mass of homegrown marketing technology, chiefmartec.com
- Reddit launches its first official apps for iOS and Android, techcrunch.com
- Why You Should Consider React Native For Your Mobile App, www.smashingmagazine.com
- Facebook’s new image-recognition technology could be a data windfall for advertisers, digiday.com
- Reddit introduces user-blocking tool to fight harassment and trolls, techcrunch.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.