MarTech Today: Emotional app, UX personalization tools & Segment’s new data sources

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• New “Emotit for President” app measures your emotional response to Clinton, Trump et al.
  Apr 7, 2016 by Barry Levine
  Employing Affectiva’s facial recognition tech, the makers of the ooVoo multi-person video/messaging platform want to turn mobile devices into political thermometers.
• Facebook Messenger has new ways for brands to meet its 900 million users
  Apr 7, 2016 by Tim Peterson
  Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users.
• 3 web UX personalization tools for code haters
  Apr 7, 2016 by Tamar Weinberg
  If you think website personalization is out of reach because you don’t employ a team of developers, contributor Tamar Weinberg suggests three new tools to consider.
• Segment adds more data sources besides apps and sites to its hub
  Apr 6, 2016 by Barry Levine
  The company, which focuses on connecting data to analytics tools, also adds out-of-the-box business intelligence reports from partners.
• Microsoft partners with HackerRank to deliver executable code in Bing search
  Apr 7, 2016 by Amy Gesenhues
  Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.
  

From Around The Web:

• Live Data: Leveraging an Open Platform to Create Amazing Email Experiences, blog.movableink.com
• Dark martech: the great mass of homegrown marketing technology, chiefmartec.com
• Reddit launches its first official apps for iOS and Android, techcrunch.com
• Why You Should Consider React Native For Your Mobile App, www.smashingmagazine.com
• Facebook’s new image-recognition technology could be a data windfall for advertisers, digiday.com
• Reddit introduces user-blocking tool to fight harassment and trolls, techcrunch.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.