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MarTech Today: Emotional Stats, Rebuilt Campaign Monitor & Baked-In Panda

Barry Levine on January 13, 2016 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketers, Welcome To The World Of Emotional Analytics
Jan 12, 2016 by Barry Levine
Major media agency MediaCom announced today that Realeyes’ emotional tracking with facial detection and analytics is now an integrated part of its content testing and media planning..
Periscope Broadcasts To Stream In Timelines On Twitter For iOS
Jan 12, 2016 by Greg Finn
iOS users will soon see Periscope broadcasts directly within their timelines — No additional apps required.
Campaign Monitor Unveils Its Rebuilt Drag-And-Drop Email Builder
Jan 12, 2016 by Barry Levine
The company’s newest tool includes built-in image editing and user segmentation, as well as expanded device/inbox optimization.
Yahoo Now Appears Headed Toward A Sale Of The Company
Jan 11, 2016 by Greg Sterling
The reporting surrounding Yahoo has taken a very negative turn in the last month. An example is the New York Times’ piece this weekend about a “brain drain” at Yahoo and declining employee morale. Another is last week’s CNBC hearsay story about Yahoo’s programmatic video business being “rife with ad fraud.”
Socialbakers Adds Facebook Listening To Its Repertoire
Jan 11, 2016 by Barry Levine
Although still focused on in-depth social analytics, the company’s new keyword searching complements a similar capability launched for Twitter last year.
Google Panda Is Now Part Of Google’s Core Ranking Signals
Jan 12, 2016 by Barry Schwartz
Say goodbye to the typical Google Panda updates. Panda is now baked into Google’s core ranking algorithm.
Google Had A Major Core Ranking Algorithm Update This Past Weekend
Jan 12, 2016 by Barry Schwartz
Google has pushed a core ranking algorithm update over the weekend. Did you notice ranking changes with your websites?

From Around The Web:

eBay Enterprise buys affiliate technology vendor AffiliateTraction, www.internetretailer.com
10 text, sentiment, and social analytics trends for 2016, venturebeat.com
Google Opens Virtual Reality Division, Apps Move to Enterprise Unit, recode.net
Mozilla to Completely Shut Down Its Persona Login System in November 2016, news.softpedia.com
E-commerce drone delivery could take off in a few years, a Google exec says, www.internetretailer.com
Featured Integrations: January 2016, blog.mailchimp.com
Flashtalking Acquires Encore, Adds Attribution Services To Its Offering, adexchanger.com
Snapchat is looking at ad tech partners to prove its ads work, digiday.com
Apple: iOS 9.3 to Include Night Shift, More, www.adweek.com
Big brands embrace convergence of IoT, wearables with commerce, www.mobilecommercedaily.com
Skype announces group video calls coming to Android, iOS, and Windows 10 Mobile, venturebeat.com
Upload Periscope to YouTube for Video Marketing Campaigns, www.reelseo.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.