MarTech Today: Enterprise AI with the CIO and CMO, Pinterest opens API for influencer campaigns & Shopify enables AR

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Enterprise AI with the CIO and CMO: Better together benefits
  Sep 19, 2018 by Jim Yu
  Here’s a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work together.

From Marketing Land:

• How to choose the best content format for link building
  Sep 19, 2018 by Paddy Moogan
  Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links.
• Ask the SMXpert — Page speed, site migrations and crawling
  Sep 19, 2018 by Debra Mastaler
  Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
• Pinterest opens API to give brands more insights on influencer campaigns
  Sep 19, 2018 by Amy Gesenhues
  Pinterest adds eight influencer marketing platforms to its Marketing Partners program.
• Shopify now lets stores create AR experiences for iOS 12
  Sep 18, 2018 by Robin Kurzer
  The announcement comes on the heels of Apple’s release of iOS 12, which includes new functionality that provides AR experiences from within a web browser.

From Around The Web:

• Amazon May Have Lost Your Backend Keywords, MarketingWords
• Unlock the Power of Webinars with the New Video MarTech Tool for Lead Generation, MarTech Series
• Blockchain Technology Is Disrupting the Massive Content Marketing Industry, Nasdaq
• Bloomberg Media launches AI-Powered news feed The Bulletin, Marketing Interactive

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.