MarTech Today: EU ruling on Facebook, JLINC’s consent protocol & Volume’s tool for NLP engines

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences
  Jun 6, 2018 by Robin Kurzer
  The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook.
• JLINC launches an open consent-managing protocol
  Jun 6, 2018 by Barry Levine
  Under this approach, a user manages permissions to personal data via Information Sharing Agreements with vendors.
• UK-based Volume releases tool for marketers to train NLP engines
  Jun 6, 2018 by Barry Levine
  QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines.
• Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety
  Jun 6, 2018 by Robin Kurzer
  The move shows there’s significant value to tools and services that protect brands’ programmatic placements.

From Marketing Land:

• The Ultimate Agency Guide to Video Marketing
  Jun 6, 2018 by Digital Marketing Depot
  As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement.
• Facebook Audience Network opens inventory to in-app header bidding
  Jun 6, 2018 by Amy Gesenhues
  Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX.

From Around The Web:

• 3 Simple Ways to Get Started with Action-Based Email Automation, AWeber
• How to Build a Facebook Messenger Bot Sequence, Social Media Examiner
• What Happened to Facebook Live?, MediaKix

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.