MarTech Today: EverString Adds Predictive Ads, Google Drops AJAX Crawling & Ad Blocker Briefer

Here’s our recap of what happened in marketing technology today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• The Ad Blocker Landscape: What You Need To Know Today
  Oct 14, 2015 by Barry Levine
  About 16 percent of US users block ads, although the iOS blockers appear to be dropping in popularity.
• Google Has Discontinued Its Support For Its AJAX Crawling Scheme
  Oct 14, 2015 by Barry Schwartz
  After several months of hinting, Google has finally confirmed it has discontinued its AJAX crawling scheme. Don’t worry, Google will still index your AJAX site.
• Google Working On Fixing Problem With Wix Websites Not Showing Up In Search Results
  Oct 14, 2015 by Barry Schwartz
  Recently, Wix Web pages have been dropping out of the Google index. Google said they are working on resolving the issue.
• Predictive Marketer EverString Now Does Predictive Advertising
  Oct 14, 2015 by Barry Levine
  Firm also announces mega-round of $65 million, plus new survey showing marketers want more predictive prospecting.

From Around The Web:

• An Analytics-Driven Culture: Imperative For The Modern Marketer, adexchanger.com
• Centralized Analytics Teams: Get the Most Business Impact Out of Your Analytics, www.e-nor.com
• Where Are They Now? Google Acquisition Edition, TechCrunch
• U.S. Web Design Standards: Guidelines For a Better User Experience, www.usertesting.com
• Check It Out! Google Adds More Domain Names, smallbiztrends.com
• Social Engagement for Ecommerce: How to Build, Measure, Improve, www.practicalecommerce.com
• It’s a mobile world in email. Don’t forget the preview pane., blog.movableink.com
• AerServ Announces 300% Increase in In-App Mobile Video Sales, www.marketwired.com
• PulsePoint Launches RTB Mobile Marketplace, www.mediapost.com
• Marketers Are Working on Their Relationships with IT, www.emarketer.com
• Facebook ad specs: the comprehensive guide, 3qdigital.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.