MarTech Today: Evident Proof’s ‘immutable proof chains,’ musicians’ advice about martech stacks & bringing search intent to video

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Evident Proof launches a blockchain-based service for ‘immutable proof chains’
  Mar 13, 2018 by Barry Levine
  Co-developed with Microsoft UK, it is designed to generate legally viable certificates to back such claims as product origin, machine maintenance or ‘forgotten’ personal data.
• CMOs: Look to musicians for advice on a martech stack that performs
  Mar 13, 2018 by Scott Vaughan
  Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original ‘stack’ users.

From Marketing Land:

• Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
  Mar 13, 2018 by Ginny Marvin
  The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences.
• Don’t miss out on special MarTech rates, expiring Saturday
  Mar 13, 2018 by Marketing Land
  Marketing Automation. Analytics. GDPR. Mobile. Social. Cloud. These topics and many more are the ones that, in 2018, serious marketing technologists are grappling with. They are also topics that we’ll be featuring at MarTech®, April 23-25 in San Jose.

Online Marketing News From Around The Web:

• Alexa is coming to the office, Axios
• How Machine-Learning Improves Multichannel Marketing Attribution, MarketingProfs
• MarTech Preps As GDPR Looms, AdExchanger
• Spotify Launches Self-Serve Advertising Platform in the UK and Canada, Spotify News

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.