MarTech Today: Expedia’s gaze-driven video campaign, taking customer data personally & Facebook requires labels for political ads

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Expedia unveils a gaze-driven video campaign for resort hotels
  Apr 9, 2018 by Barry Levine
  The new effort tracks your gaze so that, in preparation for a luxurious resort vacation, you ‘Never Lift a Finger.’
• Time for brands to take customer data personally
  Apr 9, 2018 by Nina Caruso
  As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there’s an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences.
• Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more
  Apr 9, 2018 by Robin Kurzer
  The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the platform.

From Marketing Land:

• Programmatic is an amazing tool for branding. Here’s how to use it.
  Apr 9, 2018 by Grace Kaye
  If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons.
  

Online Marketing News From Around The Web:

• As Mark Zuckerberg Prepares to Testify, Here’s How Washington Could Regulate Silicon Valley, Wall Street Journal
• Is the ad fraud problem really getting better? New research suggests not, Econsultancy
• LinkedIn Video in 2018, The Savvy Marketers Guide, Ignite Visibility
• The Future of Customer Experience Is AI: Are You Ready?, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.