MarTech Today: Eye-tracker Tobii buys fellow tracker Sticky, plus IAB helps programmatic ads grow up & debuts ads.txt

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Eye-tracker Tobii acquires fellow eye-tracker Sticky
  May 19, 2017 by Barry Levine
  Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.
• At IAB Programmatic Symposium, digital advertising looks to grow up
  May 19, 2017 by Barry Levine
  The industry organization promotes the new name of ‘automation,’ a new Framework and a new urgency as brands proclaim: ‘Enough is enough.’
• IAB Tech Lab debuts ads.txt project to weed out fake ad sellers
  May 19, 2017 by Ginny Marvin
  Buyers will be able to authenticate verified sellers across publishers. There is broad support for industry-wide adoption.

From Marketing Land:

• Google pushes AMP Ads adoption, announces Celtra & Moat integrations
  May 19, 2017 by Ginny Marvin
  AMP ads can load as quickly as the AMP pages they appear on.
• Google Assistant comes to iPhone, adds alerts, hands-free calling & more
  May 19, 2017 by Matt McGee
  Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
• Web browsing coming to VR headsets, AR coming to the web via Chrome
  May 19, 2017 by Greg Sterling
  This is all part of Google’s larger mission to make the web more compelling and immersive.
• Google’s “buy button” is moving forward; now taking beta requests
  May 19, 2017 by Ginny Marvin
  US merchants can now request access to the Purchases on Google ads beta.
• Five marketing automation myths busted!
  May 18, 2017 by Digital Marketing Depot
  Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix.

From Around The Web:

• WordPress Plugins to Make More Money from Your Blog, WPExplorer
• 600+ marketers report on the blend of art and science in marketing, Chief Marketing Technologist
• 53 Local Business Website Must-Have Features and Do’s & Don’ts, MarketingProfs
• 6 steps to creating a killer voice app for Alexa and Google Assistant, VentureBeat
• Why Puffery Is Bad for Your Brand Reputation, Search Engine Journal

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.