MarTech Today: Facebook Audience Network, AOL ONE For Publishers & Qualia/BlueCava’s Merger

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Audience Network Opens Up To Mobile Web
  Jan 26, 2016 by Ginny Marvin
  In a head-on challenge to Google, Facebook advertisers can now access native ad inventory across mobile apps and websites.
• AOL Launches Publisher Side Of ONE Platform
  Jan 26, 2016 by Barry Levine
  For now, simplification means only one account rep and agreement instead of as many as six. Eventually: a single sign-on and integrated dashboard/product line
• The War On Bots: No Time For Doom & Gloom
  Jan 26, 2016 by Melody Gambino
  On the heels of a bot fraud study from White Opps and the ANA, columnist Melody Gambino takes a look at how to fight back and reduce the impact of fraudsters.
• Video Ad Platform Videology Adds Ability To Buy Viewable Impressions Verified By Third-Party Vendors
  Jan 26, 2016 by Ginny Marvin
  Advertisers will be able to forecast and buy a guaranteed number of viewable impressions as measured by third-party vendors at a guaranteed price.
• OpenX Aims To Make Guaranteed Buys Truly Programmatic With RTG
  Jan 26, 2016 by Ginny Marvin
  A new Real-Time Guaranteed marketplace promises to give publishers guaranteed revenue while delivering buyers access to audience targets on premium inventory.
• Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month
  Jan 25, 2016 by Ginny Marvin
  With more than 20 ad tech vendors joining the initiative, publishers should be able to support most ad serving scenarios in fast-loading mobile pages at launch.
• Merger of Qualia And BlueCava Brings Together Users’ Multiple Devices With What They Want To Buy
  Jan 25, 2016 by Barry Levine
  The new company says it offers a unique data stack of intent-to-purchase, device mapping, and attribution, along with an ad serving platform.
• AdGooroo Launches Competitive Insights For Local Paid Search
  Jan 26, 2016 by Ginny Marvin
  The new tool provides keyword, ad copy and budget insights at a city level.

From Around The Web:

• Learn These Basics to Implement Responsive Web Designing, www.martechadvisor.com
• The evolution of e-commerce technology puts a premium on flexibility, www.internetretailer.com
• 5 Free WordPress Plugins for MailChimp to Increase Newsletter Opt-ins, www.wpexplorer.com
• CAN-SPAM 101: A Crash Course in Bulk Email Regulations, www.copyblogger.com
• Unmetric “Track” Allows Marketing Command Center Teams to Track Brand Competitors on Social Media in Real Time, www.prweb.com
• Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language, www.vidyard.com
• The Quickly Closing Gap between Mobile Websites and Apps, www.martechadvisor.com
• This Deal Will Make It Easier for Brands to Connect With Buyers on All Screens, www.adweek.com
• Transform a view into a donation, youtubecreator.blogspot.com
• Twitter and GoPro Team Up for Periscope Live-Video Streaming, blogs.wsj.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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