MarTech Today: Facebook Live Streaming, Google’s Mobile SERP & Free BeyondCore

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Starts Testing Live Video Streaming For The Masses
  Dec 3, 2015 by Martin Beck
  Edging closer to Periscope, social network gives a small number of US iPhone users ability to live stream. Still no access for business Pages.
• Google’s Year Of Change Hits Mobile Retail
  Dec 3, 2015 by Jonathan Hunt
  How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.
• Four Tools To Break You Out Of The Keyword Research Box
  Dec 3, 2015 by Paul Shapiro
  Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.
• Super-Smart Business Intelligence Engine BeyondCore Partners With Microsoft To Offer a Free Version
  Dec 3, 2015 by Barry Levine
  The data analytics software is so smart, it decides which questions to ask and which results are most important.
• Content Discovery Platform Taboola Advances Its Global Plans By Announcing It Is Now The Largest
  Dec 3, 2015 by Barry Levine
  The New York City-based company, busily moving into other markets and acquiring new tech, now has more desktop users than ShareThis or Outbrain.
• Google: New Penguin Algorithm Update Not Happening Until Next Year
  Dec 3, 2015 by Barry Schwartz
  Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year.
  

From Around The Web:

• These Analytics Led Us to a Facebook Breakthrough, contently.com
• WordPress.com Goes Open Source, www.cmswire.com
• How to Boost Online Conversions Using Heat Maps and Scroll Maps, www.marketingwords.com
• How website personalization can make or break your conversion targets, venturebeat.com
• Tech It Out: Scripting Automated Emails of Extracts with Tableau, www.searchinfluence.com
• Automated Marketing Campaigns: An Immodest Proposal, www.martechadvisor.com
• Federal Trade Commission Appoints Lorrie Cranor as Chief Technologist, www.ftc.gov
• Top 3 Apps for Finding Qualified Leads in Your Traffic, www.socialmediaexplorer.com
• Vimeo announces 4K video streaming for all, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.