MarTech Today: Facebook suspends Cambridge Analytica, Extreme Reach reports that ad fraud is down & reasons to use programmatic native ads

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Facebook suspends firm that exploited its data to support Trump election effort
  Mar 17, 2018 by Greg Sterling
  Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a “culture war in the US.”
• The MarTech Minute: Outbrain partners with MapR, Tapjoy launches studio and a lot of exec moves
  Mar 16, 2018 by Robin Kurzer
  The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
• Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
  Mar 16, 2018 by Barry Levine
  The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online reviews.
• DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
  Mar 16, 2018 by Robin Kurzer
  The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.
• All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018
  Mar 16, 2018 by Digital Marketing Depot
  The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools […]
• New report: Ad fraud down due to advertisers’ demands for transparency
  Mar 16, 2018 by Robin Kurzer
  Video tech company Extreme Reach’s report also says that advertisers are moving away from click-through metrics in favor of completion rates.
• You vs. data: Where people fit in modern retail marketing strategy
  Mar 16, 2018 by Steve Tutelman
  Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.

From Marketing Land:

• Why you should be using programmatic native ads
  Mar 16, 2018 by Grace Kaye
  Native ads have so much potential that I don’t believe is being explored enough today.

From Around The Web:

• Has Sell-Side Ad Tech Become Too Complex?, AdExchanger
• How a Marketing Automation Platform Can Help With GDPR Compliance, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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