MarTech Today: Facebook updates Messenger chatbots, Segment adds Looker Source & 5 chatbots for analyzing ad campaigns

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Facebook’s Messenger updates chatbots with built-in language parsing, bot-to-human handoffs
  Jul 27, 2017 by Tim Peterson
  Messenger adds natural language processing, opens up automated handoffs, streamlines native payments and extends customization features to desktop.
• Navigating the disruptive world of martech
  Jul 27, 2017 by MarTech Today
  Unless you’ve been living under a rock, you know that marketing isn’t what it used to be – even a year ago. As technology evolves a breakneck speed, marketers are working in one of the most disruptive eras since the arrival of the internet. Huge changes are underway, as technology becomes an integral part of […]
• Customer data platform Segment adds Looker Source to define audiences from multiple tools
  Jul 27, 2017 by Barry Levine
  Essentially, says the Segment CEO, the data switchboard is growing “a brain stem.”
• Adobe updates Target with Sensei-powered enhancements
  Jul 27, 2017 by Barry Levine
  The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing tool.
• LEGO logic rocks marketing automation
  Jul 27, 2017 by Mary Wallace
  Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns.
• The good, the bad, and the ugly: Twitter’s Q2 2017 earnings report
  Jul 27, 2017 by Tim Peterson
  Twitter’s revenue growth struggles continued in Q2, but now the company is experiencing audience growth issues again.
• What marketers should know from Facebook’s Q2 2017 earnings report
  Jul 27, 2017 by Tim Peterson
  Facebook’s ad revenue growth hasn’t slowed yet but will soon, and don’t expect ads in videos or Messenger to offset its ad load issue just yet.
• Martech and ad tech: Challenges and opportunities
  Jul 27, 2017 by Jim Yu
  What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.

From Marketing Land:

• [Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
  Jul 27, 2017 by Ginny Marvin
  Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.

From Around the Web:

• Adobe Auto-Target Aims for Sensei-Fueled ‘One-Click’ Personalization, CMS Wire
• Salesforce Unveils Second Generation of Service Cloud, CMS Wire
• What do marketing orgs look like in the martech age? Let’s find out, Chief Marketing Technologist
• Google Play Music and YouTube Red to merge into single service, Engadget

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.