MarTech Today: Facebook’s Organic Audience Optimization, Videoo’s Dynamic Playlist & Local SEO For WordPress Sites

Here’s our recap of what happened in marketing tech, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Makes News Feed More Relevant Again With Organic Audience Optimization
  Jan 21, 2016 by Tamar Weinberg
  Facebook is helping publishers improve their organic reach and relevancy by offering a tool for targeting posts to interests, demographics and geography.
• Auto Ad Tech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested In
  Jan 22, 2016 by Barry Levine
  The Charleston, South Carolina-based company says this is the first VIN-level social retargeting for the auto industry.
• Miami-Based Startup Videoo Wants Its Video Player To “Unlock The Playlist” For Brands
  Jan 22, 2016 by Barry Levine
  The embedded player scoops up videos on several social networks that have been pegged with a specified hashtag.
• Local SEO For WordPress Websites
  Jan 22, 2016 by Marcus Miller
  Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS.

From Around The Web:

• 3 Steps to Fixing an Email Mistake After You Hit “Send”, blog.movableink.com
• Google Tag Manager: What Marketers Need to Know, www.socialmediaexaminer.com
• Facebook baking iPhone 6s’ 3D Touch in your timeline, www.slashgear.com
• Target Competitors Using Interest Based Audiences, www.ppchero.com
• Twitter is now offering 30-second, skippable pre-roll ads, digiday.com
• The Nuts and Bolts Behind Facebook’s 360-Degree Videos, www.adweek.com
• Vine Celebrates 3rd Birthday, Launches Trends Page, www.adweek.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.