MarTech Today: Facebook’s Places Graph, Pega’s conversational front-ends & programmatic platforms’ expiration dates

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Facebook’s Places Graph makes 140 million locations available to developers for free
  Apr 18, 2017 by Greg Sterling
  The available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.
• Pega adds conversational bots as front-ends for its platform
  Apr 18, 2017 by Barry Levine
  Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other environments.
• Facebook launches Facebook Spaces, Camera Effects Platform, Messenger bot discovery at F8
  Apr 18, 2017 by Danny Sullivan
  Facebook allows developers to create camera filters, makes it easier to discover Messenger bots and for people to be together in VR.

From Marketing Land:

• Watch: Facebook previews its first social VR product, Facebook Spaces
  Apr 18, 2017 by Tim Peterson
  Facebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8.
• Facebook Messenger makes chatbots easier to find and use with new Discover tab, Chat Extensions
  Apr 18, 2017 by Tim Peterson
  “We have a shot at becoming the Yellow Pages of messaging apps,” says Facebook’s Messenger boss, David Marcus.
• Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
  Apr 18, 2017 by Carrie Albright
  These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.
• Your programmatic platform has an expiration date
  Apr 18, 2017 by Dini Mehta
  Technologies built to reach desktop internet users may not be capable of effectively handling our multi-device and cross-platform environment. Contributor Dini Mehta tells marketers what they should be looking for in a modern solution.
• See who attends MarTech… and why you should too!
  Apr 17, 2017 by Marketing Land
  One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities.

From Around The Web

• Google Launching a Job Search Service Called “Google Hire”, Search Engine Journal
• OpenRTB Native 1.2 Adds Dynamic Creative/Third Party Ad Serving Support, iabtechlab.com
• How Facebook Chatbots are Changing Ecommerce, Multichannel Merchant
• MaxPoint Enhances Customer Catalyst™ CRM Software with Email Address Matching and Profile-Based List Expansion, Global Newswire
• Glossary: What Martech Buzzwords Really Mean, AdAge
• Is Cognitive Technology the End of Marketing As We Know It?, Top Rank Marketing Blog
• Marketing Technology Explained: All You Need Know, AdAge
• Microsoft’s CMO: AI Will Make Marketing Less Manual, AdExchanger

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.