MarTech Today: Facebook’s Streaming “Mentions,” Google’s Mystery Update & Bing’s Speed Test Tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users
  Jan 13, 2016 by Greg Finn
  Verified users with Android phones will now have the ability to stream live video on “Mentions,” as Facebook continues its foray into live video.
• MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik
  Jan 13, 2016 by Barry Levine
  New York City-based company is the latest to try its hand at user-rewarded advertising on this booming service.
• Wanted: Session Ideas For Marketing Land’s SocialPro Conference
  Jan 12, 2016 by Chris Sherman
  We want your input to help us plan our upcoming Marketing Land SocialPro conference (formerly known as SMX Social Media Marketing), which will be taking place in Seattle June 20–21. Specifically, we’d love to hear from you if you have an great idea for a session you think should be on the agenda.
• Obsessed with SEO and SEM? Supercharge Your Search Skills at SMX West.
  Jan 12, 2016 by Marketing Land
  Join us at Search Engine Land’s SMX West in San Jose March 1–3 for dynamic paid and organic search content and opportunities to make career-defining professional connections. Build your own agenda from 50+ powerful sessions led by industry giants who are redefining #Search marketing.
• SEOs Confused, Puzzled After Google’s Mystery Update
  Jan 13, 2016 by Barry Schwartz
  Below is a summary of some of the questions, answers and additional confusion around the Google core algorithm update this weekend and the Panda news.
• Bing Adds An Internet Speed Test Tool To The Search Results
  Jan 13, 2016 by Barry Schwartz
  Bing added a new feature to test your internet speeds. It might just work for you — Give it a try.

From Around The Web:

• Alphabet Appoints New Virtual-Reality Chief, blogs.wsj.com
• Alphabet Inc.’s Google Reports 13 Near-Miss Incidents With Self-Driving Cars, Wall Street Journal
• Apple Steps Back From Its iAd Advertising Business, www.buzzfeed.com
• Google will add more partners for self-driving cars, www.reuters.com
• 6 Benefits of Using Predictive Marketing Tools, for Ecommerce, www.practicalecommerce.com
• Internet Retailer unveils the who’s who of e-commerce technology providers, www.internetretailer.com
• New WordStream Product Makes It Easy to Succeed with Facebook Advertising, www.wordstream.com
• SparkPost Provides Email Delivery Service for Pinterest, www.sparkpost.com
• New Cannes Lions award puts martech in the limelight, venturebeat.com
• iOS 9 is now on 75% of Apple’s mobile devices, venturebeat.com
• 6 Location-based Social Media Monitoring Tools, www.socialmediaexaminer.com
• The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience, blog.bufferapp.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.