MarTech Today: FCC repeals net neutrality, Janrain launches Identity Groups & visualizing your site structure

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• FCC repeals net neutrality by party line vote
  Dec 14, 2017 by Greg Sterling
  FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.
• Janrain launches Identity Groups for consumers
  Dec 14, 2017 by Barry Levine
  The new offering lets an account owner invite others to set up access-limited profiles — without surrendering the master password.
• Salesforce’s new tool facilitates personalized customer communication across its clouds
  Dec 14, 2017 by Robin Kurzer
  The CRM company’s Distributed Marketing product allows marketers to share assets across their entire partner networks.
• Why it’s time to get bullish on accreditation for ad tech and martech in 2018
  Dec 14, 2017 by Rob Rasko
  As industry groups release new standards for digital ad measurement, columnist Rob Rasko believes ad tech and martech providers will need to conform to them to stay competitive and be identified as trusted leaders.

From Marketing Land:

• Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers
  Dec 14, 2017 by Tim Peterson
  Anyone can use Lens Studio to create Snapchat’s World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.
• Visualizing your site structure in advance of a major change
  Dec 14, 2017 by Dave Davies
  Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.
  
• Are you deciding on a marketing automation platform?
  Dec 14, 2017 by Digital Marketing Depot
  MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software. It addresses these questions: What factors are driving the adoption of B2B marketing automation platforms? Who are the leading players in B2B marketing automation? What capabilities do B2B […]

From Around The Web:

• 5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update), Chief Marketing Technologist
• AI and Digital Transformation Are Top Priorities for Marketers in 2018, KoMarketing
• Every Marketer Must Answer Vital Questions About The IAB’s Latest Ad Portfolio, AdExchanger
• Who are my customers? What the machine can learn on its own, Digiday

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.