MarTech Today: The FCC ruling on consumer data, choosing the right tech & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today,  Marketing Land and other places across the web.

From MarTech Today:

• Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?
  Oct 31, 2016 by Barry Levine
  The FCC’s recent decision, the coming ADPR in Europe, and Apple’s Limit Ad Tracking update appear to portend the day when consumers completely control their own data.
• So you have the data. Now what?
  Oct 31, 2016 by Jose Cebrian
  It’s not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology.

From Marketing Land:

• The FCC passed ‘sweeping’ new privacy protections for consumers — or did it?
  Oct 31, 2016 by Greg Sterling
  Will “opt-in consent” be buried in lengthy terms and conditions? Stay tuned.

From Around The Web:

• Pathmatics to Provide Nielsen with Enhanced Digital Intelligence in U.S. and Canada, PR Web
• Analytics CEO makes a passionate case against marketing attribution, Chief Marketing Technologist Blog
• Google Analytics Bug Missing Traffic Data For Some Webmasters?, Search Engine Roundtable
• Landing Pages in Two Platforms: Google Analytics and BigQuery, www.e-nor.com
• WordPress 4.7 Removes the Underline and Justify Buttons From the Editor, wptavern.com
• A Tale of 2 API Platforms – GGV Capital, Medium
• Ex-Google Exec Launches Emissary to Help Salespeople Reach Influencers, www.cmswire.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.